Moonwake Collaborative was created in 2021 as a dream project of the founder, Jen Speers. Jen grew up in an entrepreneurial family. Her father owned a family-run restaurant, and she was taught from a very young age to "support local". As an adult, she realized she still had a deep desire to support small businesses. Using her experience of almost two decades in sales and marketing, she started a small virtual assistant business in late 2020 during Covid. What was initially just Jen quickly became a team of hand-picked experts in copywriting, design, social media, SEO, and more. Soon after, Moonwake was born! Jen wanted to have a business that was truly a one-stop-shop for business owners that needed support.
Currently, Moonwake has clients all over the United States and serves a wide variety of industries that include: real estate, photographers, yoga instructors, personal chefs, marketing agencies, non-profits, and many more!
Meet the Team
Jen Speers is a force to be reckoned with and a fierce supporter of amplifying the voices and brands of small businesses that are doing great things for their communities. With over 15 years in the sales and marketing industry, Jen has always been a team leader and at one point led a team of over 1000 sales people.
Her extensive background has made her an expert project manager and marketing consultant. She loves to hear the stories of her clients and then turn those ideas and dreams into actionable steps. Helping clients reach milestones they didn't think possible is her favorite part of running Moonwake Collaborative.
Jen also currently serves on two non-profit boards: Raccoon Valley Little League and the Waukee Area Historical Society
When Jen isn't working, she lives in the Des Moines, IA area with her husband and three children and likes binge watching Bravo and reading banned books.
Senior Business Manager
Kristen is a former teacher turned virtual assistant. After six years in the classroom, she decided to pivot to a new career where she could use many of her skills from the classroom in a different way. Most importantly, her desire to support others on their journey to success stays at the forefront of all that she does. She loves having the opportunity to work with small business owners and cheer them on as they hit milestones in their business.
Kristen specializes in all things creative writing. While taking writing intensive courses in college, she developed a love for putting words together to express different voices, ideas, and feelings. These skills are now put to use every day with blogging, social copywriting, newsletter creation, and more. She loves working closely with clients, learning what is important to them, and developing a strong understanding of their brand and voice. Kristen can't wait to meet you and help you with your copywriting needs!
Phe Morgan "pronounced Phee as in Bee" is a multidisciplinary designer on a mission to push influential, social-good, and future-forward businesses to the forefront. Coined, The Brand Whisperer, Phe's strategic and dynamic approach to design has crafted irresistible brand experiences for over 250 entrepreneurs, small businesses and corporations.The Black-Owned Agency, Pheelosophy, was birthed out of passion and frustration. After graduating with her Master's In Public Health in 2015, Phe spent the following years working with nonprofits that served communities of color both locally and globally. Shortly following, she began to pivot after consistently noticing a lack of creativity, strategy and amplification. The Houston native wasted no time applying her education in community building and marketing with her passion for design.
Phe now has clientele in industries including healthcare, beauty, real estate, food & beverage, entertainment, and more. Phe takes pride in working with those who are making an impact and pushing the envelope in their industry.
Tahjma VanBuren is a non-profit professional turned social entrepreneur. After flexing her skills building campaigns and fundraisers for various organizations, she felt her skills were best used in the for profit sector. Her passion for solving problems that generate real results is what drives her.
Tahjma specializes in podcast management. Coming from a family of small business owners, she learned what it looks like to build from the ground up. Witnessing all of their blood, sweat, and tears—Tahjma felt the obsession with a leader's highlight reel needed to be disrupted. Using her skills of galvanizing a community and storytelling, she sought the opportunity to be behind the scenes to help entrepreneurs and community builders share their personal journey with wider audiences.
When she is not working, Tahjma can be found at any bookstore or hanging out with her sisters.
Adelyn is a virtual assistant who is ready to make a difference in your business. With a bachelor’s degree in Psychology and master’s degree in Integrated Marketing Communications, Adelyn has combined her love of research, connecting with people, and telling meaningful stories to help brands find their voice on social media and beyond.
Adelyn has specialized in branding strategies, social media management, content creation, copywriting, and blogging for clientele including public figures, entertainment brands, theme parks, nonprofits, and healthcare professionals.
Along with marketing and media, Adelyn is extremely passionate about supporting diversity, equity, and inclusion practices and mental health initiatives.
Adelyn is an entertainment enthusiast, so in her free time you’ll probably find her watching movies, the latest binge-worthy series on Netflix, or her favorite comfort show, Gilmore Girls. She also enjoys reading, traveling, spending time with family, dancing, and photography.
Madeline Bagby has a sales background, which has given her a great ability to derive what people need. She has worked alongside several small businesses in the Des Moines area to assist them in reaching new audiences with exciting content and promotional tools to increase clientele. Madeline has an unique and detailed approach to small business marketing evident in the growth they have achieved. Consistent communication and flexibility are of utmost importance to Madeline as she understands there is nothing more crucial to a business owner than the success of their dream. She specializes in event coordination, content creation, newsletters, blogs, social media, and promotions. When Madeline isn’t supporting behind the scenes, she is growing her own business in professional Tarot, Astrology, and Usui Reiki. If you’re looking for immediate attention and nuanced support, Madeline is the person to help you achieve your business goals.
Abbey Kennedy is a quirky creative with an eye for color and an out-of-the-box aesthetic. She has primarily worked with children as a teacher in the arts. Abbey once owned her own business, successfully marketing to clients and creating a connective relationship with each of them. One of Abbey’s strengths is noticing the details that might be amiss regarding broad ideas. She’s a details kind of gal.
Abbey specializes in social media management and blogging. She writes for the Des Moines Mom Blog and on her social media platforms. Abbey comes from a family of writers, painters, musicians, and entrepreneurs. She strives to bring her unique perspective to everything she does for you!
Abbey is a Des Moines native who spends time unschooling her kids, working as a volunteer admin for a homeschool co-op collective that she helped found, and loves spending time with her friends at local restaurants and coffee shops, advocating for mental health resources and staying up to date on current trends and culture.